Market Research

Are you looking to expand into Brazil ?

Market research information is crucial for making sound business decisions, and AMARAL & CIA Consulting can provide timely and accurate market data that will help fuel your growth.

What is market research ?

High-quality market information can increase your understanding of consumer habits and local markets. It can reveal your competitive advantages in a given market and help you prioritise your marketing efforts according to potential profits. It can answer questions such as:

• Where and how should I market my product ?

• Do I need a local distribution network ?

• Who are my competitors ?

• Do I need retail outlets or is a retail partner a better option ?

• What price point would maximize my sales and profits ? Is my price point competitive in the Brazilian market?

• By how much? What about other incentives?

• What features, styles, colours would be most successful ?

• Do I need to make any adjustments to my product for the Brazilian market ?

• What are my long-term chances of success in my Brazil ?

How can AMARAL & CIA Consulting help you ?

AMARAL & CIA Consulting can help you determine your market entry, develop your marketing strategy, or help you position your company. Given the unique nature of each business, AMARAL & CIA Consulting customize their services to your specific project, and can respond to a large variety of needs, including:

• Sales and market research: market potential, market-share analysis, location studies, sales analysis, test markets, distribution channels, value-vs.-cost studies, studies on the impact of sales incentives (coupon, rebates, etc.);

• Product research: new product modelling, competitive product studies, pricing;

• Business research: short- and long-range forecasts, business trends, profit/value analysis;

• Advertising research: local conditions, effectiveness studies, competitive advertising.